1 If someone searched your brand online today, what would they find?
A
A strong, credible, and active online presence
B
Some visibility but inconsistent messaging
C
Limited, outdated, or unclear information
2 Does your website clearly communicate who you are, what you do, and why your business matters?
A
Yes — immediately
B
Somewhat
C
Not clearly
3 Is your spokesperson or founder recognised for thought leadership in your industry?
A
Yes — regularly visible and recognised
B
Occasionally visible
C
Not yet known publicly
4 Have you shared your business story publicly through PR, media, interviews, or founder content?
A
Frequently
B
Occasionally
C
Rarely or never
5 Has your spokesperson or founder appeared in TV, radio, print media, podcasts, online publications, or industry commentary?
A
Frequently
B
Occasionally
C
Rarely
6 Are you consistently distributing press releases or business announcements?
A
Regularly
B
Occasionally
C
Rarely or never
7 Are your branding, messaging, and visuals consistent across all platforms?
A
Completely consistent
B
Mostly consistent
C
Inconsistent or outdated
8 Do you showcase credibility markers on your website, such as media logos, awards, testimonials, partnerships, or certifications?
A
Yes
B
Somewhat
C
No
9 Are you known beyond your immediate network or local community?
A
Yes — recognised nationally or across Australia
B
Some industry or regional recognition
C
Limited awareness outside existing networks
10 Does your visibility currently generate opportunities such as media enquiries, partnerships, inbound leads, speaking invitations, collaborations, or investor interest?
A
Frequently
B
Occasionally
C
Rarely
Your answers will be sent to Candice Communications for follow-up and stored securely in the scorecard database.